Author Description

Experienced professional fundraiser Elizabeth H. Blume describes the key elements of a successful sponsorship program and addresses critical questions such as: How do you match up the goals of your sponsors with the needs of your members? When is a single $25,000 sponsorship more attractive than a dozen $2,000 sponsorships? What determines the right price for a sponsorship? How do you balance the requests of long-time sponsors with your need to bring in new sponsors?