Advertising Agency Operations and Management
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Author Description
Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine (extra customization on request like complete leather, Golden Screen printing in Front, Color Leather, Colored book etc.) Reprinted in 2018 with the help of original edition published long back [1955]. This book is printed in black & white, sewing binding for longer life, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume, if you wish to order a specific or all the volumes you may contact us. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. Hope you will like it and give your comments and suggestions. - English, Pages 458. EXTRA 10 DAYS APART FROM THE NORMAL SHIPPING PERIOD WILL BE REQUIRED FOR LEATHER BOUND BOOKS. COMPLETE LEATHER WILL COST YOU EXTRA US$ 25 APART FROM THE LEATHER BOUND BOOKS. {FOLIO EDITION IS ALSO AVAILABLE.} Complete Advertising agency operations and management. 1955 Barton, Roger, -
Menrva's Summary
THE THESIS
This text investigates the foundational operational structures and management methodologies required to successfully run an advertising agency during the mid-20th century. Roger Barton, a noted editor and advertising authority of the era, compiles industry-standard practices to provide a comprehensive overview of agency functions. The book utilizes historical industry data and organizational frameworks to explain how agencies manage client relations, creative production, and internal business logistics.
THE SCOPE MAP
What You Will Find
- Organizational charts and departmental structures of 1950s advertising firms
- Methodologies for client acquisition and account management
- Procedures for creative development and media placement
- Financial management and billing practices within the agency model
Scope Limits
- Modern digital marketing strategies and contemporary software tools
- Current regulatory environments and globalized market dynamics
THE AUTHORITY PERSPECTIVE
Experts and historians view this text as a primary source for understanding the mid-century advertising landscape and the evolution of agency management. Readers frequently note the historical value of the prose, which serves as a snapshot of professional standards before the digital era.
Page Count:
434
Publication Date:
2000-01-01
Publisher:
McGraw-Hill
ISBN-10:
0070039704
ISBN-13:
9780070039704
Business
Advertising
Management
Marketing
Professional Reference
Community Tags
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