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Supergraphics are large-scale graphic design installations that transform architecture and public spaces. From the bold, colourful statements of the 1960s and 70s to the sophisticated, integrated designs of today, supergraphics have become an essential element of environmental design. This book provides the first comprehensive survey of this exciting field, tracing its history and exploring its diverse applications. Featuring over 300 illustrations, it showcases the work of leading designers and architects, examining how supergraphics are used to define spaces, communicate identity, and enhance user experience. The Field Guide to Supergraphics is an indispensable resource for designers, architects, students, and anyone interested in the power of visual communication in the built environment.
This book explores the evolution and impact of supergraphics in design. It delves into the history and development of large-scale graphic installations, examining how they shape our perception of spaces and brands. The text analyzes key examples and case studies, showcasing the power of supergraphics in creating memorable environments and communicating complex messages.
The Field Guide to Supergraphics is recognized for its comprehensive approach to a visually dynamic design discipline. It is valued by designers and students for its detailed historical context and practical examples. The book is considered an authoritative resource for understanding how large-scale graphics influence environments and brand perception.
Page Count:
0
Publication Date:
2014-09-01
ISBN-10:
0500021341
ISBN-13:
9780500021347
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