This book investigates how small businesses and independent marketers can leverage emerging desktop computing technologies to execute professional-grade direct marketing campaigns. Authors Kim and Sunny Baker argue that the democratization of hardware and software allows non-corporate entities to manage complex customer databases, design high-quality collateral, and automate outreach strategies previously reserved for large firms. The text provides a framework for integrating digital tools into traditional marketing workflows to improve targeting and conversion efficiency.

Experts recognize this work as a historical snapshot of the transition toward digital-first marketing for small businesses. Readers frequently note that while the specific software recommendations are dated, the foundational principles of direct marketing remain applicable to contemporary business practices.