This book investigates how neural network technology can be effectively applied to solve complex business problems through data mining and predictive modeling. Joseph P. Bigus, an expert involved in the development of the IBM Neural Network Utility, provides a technical and practical framework for integrating these computational tools into corporate decision-making processes. The text bridges the gap between theoretical machine learning concepts and the specific requirements of information professionals tasked with optimizing business operations.

Experts recognize this work as a foundational text for professionals seeking to apply neural networks to practical business scenarios. Readers frequently note the clarity of the technical explanations and the utility of the provided case-based examples.