
A practical explanation of how to use neural network technology to mine and process data for business applications such as rankings customers and suppliers, defining target markets, building price estimators, and tracking the success of mailing and marketing campaigns. Based on the IBM Neural Network Utility, which Bigus helped develop. For business executives and information professionals. Annotation c. by Book News, Inc., Portland, Or.
This book investigates how neural network technology can be effectively applied to solve complex business problems through data mining and predictive modeling. Joseph P. Bigus, an expert involved in the development of the IBM Neural Network Utility, provides a technical and practical framework for integrating these computational tools into corporate decision-making processes. The text bridges the gap between theoretical machine learning concepts and the specific requirements of information professionals tasked with optimizing business operations.
What You Will Find
Scope Limits
Experts recognize this work as a foundational text for professionals seeking to apply neural networks to practical business scenarios. Readers frequently note the clarity of the technical explanations and the utility of the provided case-based examples.
Page Count:
220
Publication Date:
1996-05-20
Publisher:
McGraw-Hill
ISBN-10:
0070057796
ISBN-13:
9780070057791
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