This text investigates the technical and procedural requirements for conducting effective, high-quality telephone surveys in a professional research environment. Albert B. Blankenship, a recognized authority in market research, provides a comprehensive framework for survey design, interviewer training, and data collection. The book argues that the reliability of survey results depends on rigorous adherence to standardized protocols and systematic quality control measures throughout the research process.

Experts identify this work as a foundational reference for practitioners in the field of market research and public opinion polling. Readers frequently note the practical, procedural focus of the text, which serves as a standard manual for establishing professional survey operations.