This book investigates the intersection of psychology and finance, exploring how cognitive biases and emotional factors influence economic decision-making. Written by M. M. Sulphy, this text serves as an introduction to behavioral finance, particularly for undergraduate and postgraduate management students. It aims to fill a gap in literature by providing a comprehensive overview that includes emerging areas like Neurofinance and Forensic Accounting, with a specific focus on Indian case studies and examples, which are often absent in international texts.

This book is presented as an ideal introduction to behavioral finance, designed to meet the curriculum needs of management courses in India. Its strength lies in its comprehensive coverage, including less common topics like Neurofinance and Forensic Accounting, and its focus on Indian examples, addressing a noted scarcity of such localized literature. The inclusion of case studies and review questions suggests a pedagogical approach aimed at making the subject accessible and aiding student comprehension.