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This collection of instructional materials addresses the core challenge of effectively communicating management principles to students and corporate trainees through visual aids. The authors, Courtland L. Bovee and John V. Thill, are established authorities in business communication and management education. They utilize a structured pedagogical framework designed to supplement standard management curricula, providing visual reinforcement for complex organizational concepts.
What You Will Find
Scope Limits
Educators frequently utilize these materials as a standard supplement for classroom instruction in business management courses. Experts note that while the format is dated by modern digital standards, the underlying pedagogical structure remains a reliable resource for foundational management education.
Page Count:
0
Publication Date:
1993-01-01
Publisher:
McGraw-Hill Education - Europe
ISBN-10:
0070068356
ISBN-13:
9780070068353
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