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The 2009 Supplement to Trademark Infringement Remedies provides updates on the important developments and key challenges in trademark infringement remedies, including:Extensive analysis of Saul Zaentz Co. v. Wozniak Travel Inc., the 2008 case from the northern district of California, dealing with the concept of natural expansion zones of strong marks, such as J.R.R. Tolkien s The Hobbit, as well as many new topics related to zone theory, including the Internet and its distinctive zone of territoriality.An examination of how one court, in Malletier v. Burlington Coat Factory Warehouse Corp., interpreted the public interest when granting a TRO, and in another instance (Lorillard Tobacco Co. v. Isaac G. Engida, an unpublished Tenth Circuit decision) where balancing the harm came into play, denied the TRO.A look at how courts currently approach the award of lost profits and contains as well a new discussion of reverse confusion.Scrutiny of Green v. Fornario, in which the Third Circuit interprets attorneys fee awards to prevailing plaintiffs.New information on corrective advertising as an element of damages, such as how Punch Clock, Inc. v. Smart Software Development included the cost of Google AdWords in its damage award.