Author Description

This book motivates individuals to embrace entrepreneurship as a viable career path, enhance entrepreneurial capabilities, and offer practical guidance on initiating independent business ventures. It emphasizes the cultivation of creative thinking to improve efficiency in both professional and personal arenas, sheds light on the pivotal role of entrepreneurship within Indian society and encourages the generation of innovative business concepts. This book will be helpful for B.Com. Semester-IV students at the University of Delhi under the Discipline Specific Core Course DSC-4.1, following the New Education Policy. It is both an educational tool and a manual for budding entrepreneurs, enabling them to effectively refine and actualize their business concepts. Drawing on industry experts' insights and real-life success stories, the book presents a comprehensive overview of the entrepreneurial field, motivating students to discover, innovate, and contribute to the nation's economic development and societal well-being through entrepreneurship. The Present Publication is the latest edition, authored by Prof. CA. Abha Mathur, with the following key aspects: • [Objectives] The book aims to: o Cultivate creative and effective thinking for professional and personal success o Highlight the significance of entrepreneurship in modern Indian society o Encourage entrepreneurial thought among students, prompting them to explore business opportunities o Inform students about startups, entrepreneurial figures, and government initiatives targeting entrepreneurship to combat unemployment in India • [Learning Outcomes] Readers can expect to gain: o A thorough understanding of entrepreneurship and its contribution to economic prosperity o The acumen to identify and assess potential business ventures o Competencies in formulating and executing robust business strategies o Knowledge of efficiently man