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International student abroad study challenge. How to identify opportunities for improvements to existing programs that will help attract desired applicants and achieve targeted outcomes? In general, students will follow these models to choose course. The first is economic models of student choice, which emphasize the costs aspects in relation to their studies, including the costs of choosing to study instead of work. The second is sociological models of student choice cover issues, such as family influences, personal motivation and ability and other influences. Finally, it is the information processing models of student choice combine both the economic and sociological models to determine the decision making of further study and the selection process of institutions. So, students decide to study abroad which is influences by push and pull factors at different stages. In first stage, students decide to study abroad with the influence of the push factors within the home country. In second stage, involves the selection of the study destination and students evaluate the factors which make one more attractive with pull factors. Lastly, students will select that institutions on third stage and these is additional pull factors make one institutions more attractive than its competitors, such as reputation, school fees, range of courses offered and staff expertise. Summary, what factors influence students abroad study. There are variety of factors, such as access to local, perception of better quality of overseas teaching system, the availability of technology-based programs, the commonality of language and opportunity to improve second language, the geographic proximity of country, the institution's reputation for quality, the range of available programs/courses and marketing efforts. So, an university's value is based on its relationship building and service delivery towards international students rather than on its facilities and student revenue. The main purpose influen