Author Description

Nowadays, in general computer has three kinds to provide to global consumers to choose to buy, such as laptop, notebook computers, desktops. it seems that laptop and notebook computers and desktops will have different factors to influence any consumers to choose to buy any brand of computer products. Thus, computer indsutry can divide three consumer groups, such as ( stayers, satisfied switchers and dissatisfied switchers) of a computer company with respect to the factors influencing consumers' laptops or notebook computers or desktops purchases. However, I feel the factors can include such as core technicl features, post purchase services, prices and payment conditions, peripheral specification, physical appearance, value added features and connectivity and mobility seven main factors that are influencing consumers' laptop or notebook computer or desktop purchases in global computer industry market.Ganesh et al., (2000) indicates the customer base of a company consists of three groups of consumers: stayers, satisfied switchers and dissatisfied switchers. Therefore, the consumers in this study replied to the question about whether the current brand that who were using was their first laptop brand or whether who had switched from a previous laptop brand. As a following question, consumers who had switched were asked to state the reason of why who switched from a previous laptop brand brand to their current brand. The options include overall dissatisfaction from the previous laptop brand and reasons other than dissatisfaction. Thus, computer companies need to know what factors influence either whose prior computer customers why who don't choose repeat to buy its any computer products or whose new potential computer customers why who don't choose to buy its any computer products in the first time choice. Thus, future computer manufacturers need to consider intangible salespeople service attitude or performance, such as salespeople current purchase and post purchase se