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Why does the consumer feel enough brand of product? What external circumstance factors influence he/she feels only 10 minutes time to make the final purchase decision suddenly? For travel fair time limited external environment influential pressure travelling consumption case example, the international travel fair can indicate that time limited pressure has positive significant influence on traveller perceived value and purchase intention in short time. In addition, perceived value is served as a mediating factor between the relationship of time limited pressure and feeling travelling entertainment purchase intention to the travel fair visitors. It has a beneficial reference for planning a travelling show or fair marketing strategy.One attractive travelling fair/show can promote the country's different attractive travelling destinations to let the travellinf show's visitors to know. It can particularly influence the visitors' long time travelling planning, it can be shorten be short time travelling planning, e.g. after one year's travelling planning can be influenced to make immediate focused on choosing the country's travelling decision if he/she feels the country has more attractive travelling destinations, he/she prefers to go to travel in short time, e.g. within 6 months. So, when the travelling exhibition fair/show can provide the country's beautiful scene photos to let the visitors to view. Then, it will bring effective time pressure feeling to let some travelling visitos feel travelling needs immediately in the travelling exhibition show/fair. This travelling exhibition show/fair can bring the time limited pressure benefit. It is as an external environment factor that can influence the travelling visitors' travelling desires to be raised, when they can view many benefitical scene photos of the country' different undiscovered travelling destination. Then, it can increase their travelling desires to the country in possible.I shall explain why travelling exh