Author Description

Given the projected growth of the senior citizens market, designing specific marketing strategies to meet the prospective needs of elderly tourists will become increasingly important. It has been an implict assumption that it will be a close relationship between the travel behaviour of today's senior citizens and the those of future ones. The growing number of senior citizens in the world. e.g. China, Hong Kong, Japan, USA etc. countries. Global senior citizen tourism market will be based solely on demographic predictions about the future of the population's age structure. However, many of these seniors won't only live longer but will be fitter and more active until later in life. Many of the will also have plenty in life. Many of them will also have plenty of time and money to spend on travel. So, will these new seniors behave like today's senior citizens? Will they adopt the same travel behaviour as the previous generation or become a new market of oldies for the leisure and tourism indudtry? However, to determine the actual number of senior citizens who will be travelling and to sought to evaluate and specify certain difficult to predict the actual numbers of senior citizen to any country. However, they can be based on the implicit assumption that there is a close relationship between the travel behaviour of past, present and future seniors. But is this a valid assumption? As the reiseanalyse travel analysis survey, which was conducted in Germany every year, offered some interesting data possibiltieis. It was designed to monitor the holiday travel behaviour, opinions and attitudes of Germans and has been carried out since 1970 year, questions in the questionnaire. Data are based on face to face interviews, with a representative sample of more than 7,500 repondents, the interviews being carried out in January each year. All results refer to the average for the defined generated, which ranges generally over ten years. The group of people then at the age of 60 to 69