This book investigates how healthcare organizations and provider-sponsored networks must fundamentally restructure their operations to remain competitive in an era defined by the empowered healthcare consumer. Authors Diana F. Bartlett and James J. Unland draw upon their extensive experience in healthcare consulting and strategic planning to provide a framework for organizational change. They argue that success in the modern market requires a shift toward consumer-centric service delivery, data-driven needs assessment, and the implementation of targeted marketing strategies that emphasize value.

Industry professionals view this text as a practical manual for hospital administrators and network executives navigating the transition to consumer-driven healthcare models. Readers frequently note the actionable nature of the strategies provided, highlighting the book's utility as a bridge between high-level theory and operational execution.