Author Description

Marketing Is A Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating And Exchanging Products And Value With Others.Marketing Management Is Most Important Function In A Business Organisation Because Of The Fact That Marketing Is More And More Being Considered A Central Activity Of Business Around Which All Other Branches Of Management-Production, Finance, Personnel Etc. Are Clustered.This Book, Written In Simple Yet Emphatic Way Is Designed To Cover The Syllabus Of B.Com, M.Com, M.B.A. And Other Professional Courses Of Indian Universities And Institutes Of Management. No Doubt, Students And Teachers In The Field Will Be Immensely Benefited By This Book.