This publication serves as a brand mook for A BATHING APE's 2016 Spring Collection, showcasing the latest items and visual campaigns. It details the brand's offerings for both men and women, including the AAPE by A BATHING APE line, and features content from global BAPE fans. The primary argument presented is the brand's continued relevance and style through its seasonal collections and community engagement.

This brand mook is presented as a promotional item for the A BATHING APE 2016 Spring Collection. It aims to showcase the brand's latest apparel and accessories through visual content and fan features. The inclusion of a 2WAY shoulder bag as an appendix suggests a focus on tangible product offerings alongside the editorial content. The publication is designed to engage the brand's existing fanbase and attract new customers by highlighting current trends and community involvement.