This report presents a literature review assessing the potential markets for ecotourism in Alberta and British Columbia. Commissioned by Canadian Heritage and other agencies, the study defines ecotourism as tourism related to nature, adventure, and culture in rural settings. The review examines ecotourist traveler and trip characteristics, supplier selection, and resident markets within Alberta and British Columbia, alongside Alaska's tourism markets and activities. It also includes an ecotourism bibliography detailing the focus and information within each reviewed document.

This literature review was commissioned by Canadian Heritage and other agencies to understand the ecotourism market. The report focuses on traveler characteristics, trip details, supplier selection, and regional markets in Alberta, British Columbia, and Alaska. It serves as a foundational component of a larger study assessing ecotourism potential. The inclusion of a detailed bibliography aids further research into the ecotourism sector.