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Designed for courses in Business Communication and Public Speaking. This text focuses on both "special-occasion" business speaking and presentations as well as routine, day-to-day oral communication activities. Its overall purpose is to give useful advice on effective oral communication in the workplace and to help students and business people develop confidence. Traditional public speaking texts tend to focus heavily on rhetorical theory rather than the actual process of oral communication. This text keeps theory to a minimum, emphasizing instead the "business of speaking."
This book aims to equip individuals with the essential strategies for effective oral communication in professional settings. It addresses both formal presentations and everyday workplace interactions, focusing on practical advice and confidence-building for students and business professionals. Unlike traditional texts that lean heavily on theory, this book prioritizes the practical application of speaking skills in a business context, emphasizing the 'business of speaking' over extensive rhetorical theory.
This text is designed as a practical guide for business communication and public speaking courses, focusing on the actionable aspects of oral communication in the workplace. It aims to provide useful advice and build confidence for students and professionals by minimizing theoretical content and maximizing practical application. The approach emphasizes the 'business of speaking' for everyday and special-occasion communication needs.
Page Count:
227
Publication Date:
1999-08-01
Publisher:
Pearson Education Canada
ISBN-10:
0130810711
ISBN-13:
9780130810717
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