Author Description

Are you looking to expand your business? Your customer base? To improve your revenue streams and profits? Designed to help make business decisions regarding opportunities in today's packaging market, Diversifying with Packaging Services is a comprehensive overview of the packaging marketplace. Written by industry insider Ted Namur, former executive at Kraft Foods, this is a "must read" for commercial printers seeking to enter this market, existing suppliers looking to expand their business, design and print production students, and industry educators. Diversifying with Packaging Services starts with a crash course on the inner-workings and market dynamics of the packaging industry, followed by in-depth analyses of the markets served by various printing processes, including coverage of flexography, gravure, and the minor processes of dry offset, metal decorating, screen, and specialty printing. For commercial printers, these pages provide a solid foundation in the market drivers of packaging, as well as unique insights into potential market strategies and printing initiatives, including process conversion opportunities. Printers can gain ideas about how to win market share from other processes, as well as tips for successfully capitalizing on the high-end and more lucrative jobs through direct market entry. A wrap up chapter details how jobs are awarded in the packaging industry and how printers can pull together all of the information in this book to win profitable contracts and establish themselves as key vendors in this marketplace. A special preface by Heidi Tolliver-Nigro, author of Diversifying with Value-Added Services, introduces packaging's value-added opportunity.