This book serves as a typographic exploration of Amsterdam, guiding readers through the city via its public lettering. Presented by type designer Bas Jacobs, the guide encourages a departure from conventional tourist routes, using typography as a means to discover less-visited areas of the capital. It highlights the contributions of architects, artists, and designers through the letters they have incorporated into the urban landscape, found on buildings, bridges, and monuments.

The book is presented as a mind-expanding experience for tourists willing to explore beyond the usual sights. Its focus on typography as a guide suggests an approach that appeals to those interested in design, art, and the urban environment. The guide's premise is to reveal the city through its letterforms, offering a unique perspective on Amsterdam's visual culture and history.