Nearly eighty percent of all new churches fail, leaving countless discouraged church planters wondering why. Ben Arment addresses this critical issue by identifying three essential, God-ordained conditions for a successful church plant before its inception: Good Ground, which involves assessing and cultivating the spiritual receptivity of a community; Rolling Rocks, emphasizing the identification of existing momentum and resources God is already bringing together; and Deep Roots, highlighting the necessity of a supportive leadership team to align people and resources for the church's mission.

The book offers practical insights into the common pitfalls of church planting, focusing on foundational elements that precede the launch. Arment's framework, centered on community receptivity, existing momentum, and strong leadership, provides a structured approach for aspiring church planters. The emphasis on 'Good Ground,' 'Rolling Rocks,' and 'Deep Roots' offers actionable advice for assessing viability and building a sustainable ministry. This work is positioned as a guide for those seeking to understand and overcome the high failure rates in new church initiatives.