Author Description

With a determination to succeed, being prepared to put in the hard work and a well-researched Plan for the Business anyone can launch their own Home-based business. Starting your own business is both frightening and exhilarating, and no, you don't need to be a special breed of person. Whether you are answering a lifelong passion to own your own business or turning a hobby into a paying venture or looking to establish a part-time interest to make some extra cash to cover the bills, this Guide is for you. The experts tell us that 80% of all new home and small business start-ups will fail in the first 12 to 18 months of operation. But just because successful entrepreneurs failed in their first business endeavors, it is not a requirement that you need to emulate them. This Guide will provide you with the tools to minimize the risks. The author with many years of trials, tribulations, successes and failures as a small and home-based business owner and mentor, has avoided any attempts to spoon feed the reader, rather he has laid out the guidelines to accomplish each step in the process hoping you will accept the challenge to be innovative and do the research and investigation. It is your business and your future at stake. The Guide explores the following aspects of home business ownership: Self-evaluation--is being a business owner what I want to do? Deciding on the type of business you will launch and establishing the Company. Defining the Business, the Product, penetrating the market and preparing the way for future growth Funding the venture and Analyzing the Plan Finding a mentor and what as the mentee, you should focus on during the relationship. As Nelson Mandela said: There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living.