Author Description

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks. provides opportunities for up to twelve teams of two-to-six members each. encourages students to assume responsibility of the operation of their assigned firm. challenges teams to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. shows how to input each team's decisions into a computer - which acts as the flying public, and assigns sales to each firm based on the decisions each has made. asks teams to analyze the results and make a new round of decisions for the next decision period. shows team members how to keep adequate records, analyze happenings, and develop relationships, effectively organize the team, and delegate the work. emphasizes Total Quality Management, with supporting decisions. enables teams to engage in decisions for air cargo business as well as passenger business. provides more flexibility in purchasing and leasing aircraft. focuses on social responsibility, including ecological concerns, with supporting decisions. expands market research studies. features 25% new incidents. authors are easily accessible for classroom and software support. accompanying instructor's manual offers detailed instructions for using the software.