This volume presents cutting-edge research from the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising. The proceedings document advancements in extracting actionable insights from audience data to enhance advertising strategies. It covers methodologies for understanding consumer behavior, targeting specific demographics, and measuring campaign effectiveness through data-driven approaches.

This collection of papers from the KDD '08 conference provides a snapshot of the state-of-the-art in data mining and audience intelligence as applied to advertising in 2008. The focus is on technical approaches and research findings presented by academics and practitioners in the field. The content is likely to appeal to researchers and professionals seeking to understand the foundational data-driven strategies that were emerging at the time.