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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 Excerpt:... the Hudson anything less than first in its field. There always has been in the Big Family a spirit of loyalty, fraternity, mutual good-feeling and friendliness. And it is a matter of congratulation to all of us that this spirit constantly is growing. Thus is created the feeling that one must be a good dealer, a good business man, give good service, make satisfied owners,--in order to feel at ease in the goodly company of Hudson representatives. There is no room in the Big Family for knockers, traitors, loafers, idlers. We want only men of reputation, standing, integrity, energy. We like the kind of man who makes such a strong impression on his prospects, owners, and other dealers that it is said of him: "Where MacGregor sits, there is the head of the table." I 'drffit? & AutomoWI$R MICH. I THEHUDMtRIANGLE SHORT STUFF I eatest-Mark PUBLISHED EVERY SATURDAY Issue of May 16, 1914 e Essentials and Non-Essentials. VEN in the factory we do not, always, and at all times, think precisely alike on all subjects. Yet we get along very happily by keeping ever in our mind's eye the proper proportion between essentials and nonessentials. For instance--it is essential to keep production steady, work for judicious volume, sell cars, sustain list prices. It is essential that the dealers and the company shall make a fair and reasonable--and steady--annual profit. It is essential that enthusiasm, energy, and ambition be constantly on tap. It is essential that business shall be conservative enough to be safe and daring enough to be profitable. Among the non-essentials we class small details that affect very little the ultimate of the year's work. Among these are non-vital features on the ear itself. Small mechanical and structural principles are well enough as s...