Author Description

The Successful Business Plan: Secrets & Strategies is the number one business plan guide in America and the nation's leading business plan text. This book enables students to plan, research, organize and write exemplary business plans. Emphasis on strategic business development, including industry, market, and competitive analysis leading to the identification of a defensible strategic position. Includes the development of a social responsibility plan and a technology plan for a business venture. The 5th edition features new and up-to-date including social media marketing, social responsibility, globalization, and a feasibility analysis.