Author Description

In order to succeed in Real Estate as a business, you need to attract market share agents and build a roster with a balance of talent with both proven and rising stars. Most real estate leaders find recruiting unnatural, stressful and frustrating as they struggle through without a plan. The pressure to recruit agents is often the difference between success and failure in the leadership role. Within the pages of this guide lies a proven blueprint for leaders/management in the fiercely competitive realm of real estate agent recruiting. With three decades of wisdom as a realtor, coach, motivational speaker, team leader and execituve, the author has redefined what is possible in the field and now unveils proven strategies to help industry leaders/managers build profitable offices and obtain the wealth and opportunity associated with being successful as recruiter, widely considered the hardest area of the leadership role to master. Step into a methodical journey from the inner game of high achievement to the nuanced art of building a personal brand that drives prospects to you with less effort, explore proven prospecting techniques that transform the guesswork in finding prospects to creating a "turn-key" system with a steady pipeline. You will learn how to set up the ultimate consultation and uncover pain points that move a real estate agent from a cold prospect to an excited candidate who wants move to your brokerage. This is a journey where readers will discover the essence of building a resonant brand, the alchemy of emotional leverage, and the subtle science of retention. This is a manifesto for the modern real estate maven, a tapestry woven with expert tips and soulful dedications, designed to transform tenacity into triumph.