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John O'Shaughnessy

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Why People Buy
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
The Marketing Power of Emotion
Persuasion in Advertising
Patterns of Business Organization
Business Organization
Interpretation in Social Life, Social Science, and Marketing
Undermining of Beliefs in the Autonomy and Rationality of Consumers
The Big R: An Internal Auditing Action Adventure
The big "R": an internal auditing action adventure
Elbs Competitive Marketing
Philosophy of Marketing
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Consumer Behaviour

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