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Vijay Mahajan

Stand Alone

Contemporary Perspectives on Strategic Market Planning
The Arab world unbound
New-product diffusion models
Systems analysis in health care
Innovation diffusion models of new product acceptance
Convergence marketing: running with the centaurs
The 86 Percent Solution
New-product diffusion models
The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years
Models for innovation diffusion
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
New-Product Diffusion Models (International Series in Quantitative Marketing)