Research Handbook of Innovation and Creativity for Marketing Management
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Author Description
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Page Count:
264
Publication Date:
2017-04-28
Publisher:
Edward Elgar Publishing
ISBN-10:
0857937952
ISBN-13:
9780857937957
