This book examines the evolving landscape of commercial banking in an era of deregulation and heightened competition. It addresses how new technologies, financial innovations, and increased market rivalry are fundamentally altering traditional banking practices, specifically in the acquisition of funds and the execution of investment and lending strategies. The text emphasizes that the principles of commercial bank management discussed are broadly applicable to other financial institutions, such as savings and loan associations and broader financial services companies, due to their increasing convergence.

This text is positioned as a guide to commercial banking in a rapidly changing financial environment, focusing on the practical implications of deregulation and competition. The authors aim to provide insights into how banks adapt their core functions of fund acquisition and asset deployment in response to technological advancements and market shifts. The book's scope extends to other financial entities, suggesting a broad relevance for professionals across the financial services sector.