This order establishes the specific criteria under which advertisements for consumer credit are exempt from the standard regulatory requirements set forth by the Consumer Credit Act 1974. The document is issued by the government of Great Britain to clarify the legal boundaries for financial advertising. It provides a framework for creditors and advertisers to determine if their promotional materials fall outside the scope of mandatory disclosure rules.

Legal professionals and financial compliance officers frequently consult this text as a foundational regulatory instrument for understanding advertising exemptions in the United Kingdom. Experts note that the document is highly technical and requires careful interpretation within the broader context of the Consumer Credit Act.