This book investigates the methodological crisis in social psychology caused by the rigid application of experimental paradigms to subjects that may not be suited for them. Ralph L. Rosnow, a respected scholar in the field, draws upon historical analysis and contemporary critiques to argue that the discipline has stalled due to an over-reliance on traditional experimentalism. He proposes a framework for alternative paradigms that aim to broaden the scope of social inquiry and improve the validity of psychological research.

Experts and reviewers have identified this work as a significant contribution to the meta-analysis of psychological research methods. Readers frequently note the academic density of the prose, which serves as a foundational text for students and researchers interested in the evolution of social science methodology.