Public Relations: Strategies and Tactics
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Author Description
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You’ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors’ emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
Menrva's Summary
THE THESIS
This textbook examines the foundational principles and contemporary practices of public relations. It provides a comprehensive overview of the field, drawing on decades of research and real-world application. The authors, established scholars and practitioners, present a structured approach to understanding PR strategies, ethical considerations, and the evolving landscape shaped by digital media and social platforms.
THE SCOPE MAP
- Core theories and historical development of public relations.
- Strategies and tactics for effective PR campaigns.
- Ethical responsibilities and professional standards in PR.
- The impact and integration of social media in modern PR.
- Case studies and real-world examples from various industries.
- Guidance on careers within the public relations field.
- Analysis of landmark studies and time-honored PR techniques.
THE AUTHORITY PERSPECTIVE
This textbook is recognized for its comprehensive and up-to-date coverage of public relations, a reputation it has maintained for over three decades. Its integration of practical elements like case studies and ethical considerations, alongside theoretical foundations, makes it a valuable resource for both students and instructors. The revised structure and expanded content on social media in the latest edition reflect its commitment to addressing the dynamic nature of the PR field.
Page Count:
1120
Publication Date:
2022-10-26
Publisher:
Pearson Education (US)
ISBN-10:
0134632079
ISBN-13:
9780134632070
Business
Non-Fiction
Marketing
Public Relations
Communications
Community Tags
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