The Oxford Handbook of Pricing Management
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Author Description
The Oxford Handbook Of Pricing Management Is A Comprehensive Guide To The Theory And Practice Of Pricing Across Industries, Environments, And Methodologies. The Handbook Illustrates The Wide Variety Of Pricing Approaches That Are Used In Different Industries. It Also Covers The Diverse Range Of Methodologies That Are Needed To Support Pricing Decisions Across These Different Industries. It Includes More Than 30 Chapters Written By Pricing Leaders From Industry, Consulting, And Academia. It Explains How Pricing Is Actually Performed In A Range Of Industries, From Airlines And Internet Advertising To Electric Power And Health Care. The Volume Covers The Fundamental Principles Of Pricing, Such As Price Theory In Economics, Models Of Consumer Demand, Game Theory, And Behavioural Issues In Pricing, As Well As Specific Pricing Tactics Such As Customized Pricing, Nonlinear Pricing, Dynamic Pricing, Sales Promotions, Markdown Management, Revenue Management, And Auction Pricing. In Addition, There Are Articles On The Key Issues Involved In Structuring And Managing A Pricing Organization, Setting A Global Pricing Strategy, And Pricing In Business-to-business Settings.
Menrva's Summary
THE THESIS
This handbook investigates the multifaceted intersection of economic theory and practical application required to optimize pricing strategies across diverse global industries. Editors Özalp Özer and Robert Lewis Phillips compile contributions from a broad spectrum of academic researchers, industry practitioners, and consultants to establish a comprehensive framework for pricing management. The text synthesizes fundamental economic principles with modern operational methodologies to address the complexities of revenue management and market behavior.
THE SCOPE MAP
What You Will Find
- Theoretical foundations including price theory, consumer demand models, and game theory.
- Tactical applications such as dynamic pricing, markdown management, auction pricing, and nonlinear pricing models.
- Organizational strategies for structuring pricing departments and managing global pricing initiatives.
Scope Limits
- The text does not provide a singular, universal pricing formula, as it emphasizes industry-specific adaptation.
- It does not focus on basic introductory marketing concepts, assuming a baseline understanding of business economics.
THE AUTHORITY PERSPECTIVE
Experts and academics frequently cite this volume as a foundational reference for understanding the complexity of modern pricing structures. Readers often note the academic density of the prose, which makes it a primary resource for professionals and graduate-level students seeking a rigorous overview of the field.
Page Count:
976
Publication Date:
2012-01-01
Publisher:
Oup Oxford
ISBN-10:
0191634263
ISBN-13:
9780191634260
Economics
Business
Marketing
Operations Research
Management
Pricing Strategy
