Author Description

Corporate planning is in a state of flux. A spate of articles in the business press has pointed to managers' waning enthusiasm for developing and implementing strategic planning. Yet many orgainzations are in dire need of guidance on how to build strong strategic and corporate identities. The twelve articles in this book provide an integrative, up-to-date perspective of strategic planning from a practicing manager's point of view. Topics covered include the need for leadership in a business organization, the need to regain industrial power via manufacturing strategies, the importance of management of technology and innovation, the role of information technology, competition in an international setting, the importance of human resource strategies, and more.About the Editor:Arnoldo C. Hax is Alred P. Sloan Professor of Management at the Sloan School of Management, M.I.T.