Author Description

Most Americans take for granted that they live in an open society with a free marketplace of ideas, in which a variety of forms of expression and opinion flourish and can be heard. But as Herbert Schiller makes clear in Culture, Inc., the corporate arm has reached into every corner of daily life, and from the shopping mall to the art gallery, big-business influence has brought about important changes in American cultural life.Over the last fifty years the private corporate sector in America has steadily widened its economic, political, and cultural role both in the United States and abroad, and Schiller finds the effects alarming. Corporate control of such arenas of culture as museums, theaters, performing arts centers and public broadcasting stations, he argues, has resulted in a broad manipulation of consciousness as well as an insidious form of censorship. Artists with views antithetical to big business, for instance, find they are unable to show in corporate-sponsored museums and galleries. And what does reach the public eye is non-provocative, watered down so as to be palatable to the largest number of potential consumers. "Blockbuster" museum exhibits present art objects abstracted from their social and historical contexts, and, he maintains, serve primarily as commmercial promotions for the corporations whose banners and logos adorn the exhibit halls.But the cultural landscape is only one area of concern. Schiller points out that the suburban sites of social interaction-- malls and shopping centers-- commonly thought of as public spaces, are actually privately owned. Explicity designed for consumerism and inhospitable as true public meeting places, they act as little more than selling machines. Another conquered frontier, he points out, is the enormously expanded informational system of the last ten years, now owned and directed by a corporate handful. Not only is there massive concentration in the media sector, but information once dispensed and controlled b