Author Description

Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an important subject in today's marketplace and establishes several benefits that enhance the value of the product or service from perspective of the sport fan. This book begins by discussing marketing quality and complaints among professional sport teams. The book continues to address a conceptual framework for analysing the relationship between companies and stakeholder groups with regard to implementing proactive environmental strategies; and quality strategies and profitability in a multilevel analysis of the meat industry.