Author Description

This Multi Pack consists of Corporate Strategy, Third Edition, by Richard Lynch (0273658549) and Services Marketing European Perspectives by Chris Lovelock et al. (013095991X). In the fast moving area of strategy, these textbooks provide the most comprehensive treatment of both rational and creative approaches to each subject. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, this Multi Pack offers both the lecturer and student a flexible and exciting learning resource.