Car Launch: The Human Side of Managing Change
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Author Description
How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in today's volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.
Menrva's Summary
THE THESIS
This book investigates how organizational innovation and product development transitions impact the human experience within a corporate environment. Author George Roth, an expert in organizational learning, utilizes the 'learning history' methodology to document the internal dynamics of a major automotive company during a critical product launch. By synthesizing primary accounts from employees at all levels with analytical commentary, the text argues that successful change management requires a deep understanding of the social and emotional friction inherent in corporate transitions.
THE SCOPE MAP
What You Will Find
- A detailed case study of a major product development cycle within the automotive industry.
- The application of the 'learning history' methodology to capture organizational narratives.
- First-hand accounts and interviews from employees directly involved in the transition.
- Analytical frameworks for evaluating the relationship between management strategy and employee response.
THE AUTHORITY PERSPECTIVE
Experts recognize this work as a foundational text for the 'Learning History' series, praising its innovative approach to documenting corporate culture. Readers frequently note that the inclusion of multiple perspectives provides a nuanced view of change management that traditional business textbooks often overlook.
Page Count:
252
Publication Date:
2004-07-01
Publisher:
Oxford University Press
ISBN-10:
0195177983
ISBN-13:
9780195177985
Business
Management
Organizational change
Automobile Industry And Trade
Automotive Industry
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