Author Description

Not all franchises are successful and most of them made mistakes - major or even fatal ones. Most mistakes made by the franchisors are related to the operations of their franchise business (the franchisors' operations), and not to those of their own business (the franchisees' operations).The purpose of this book is to reveal the common mistakes that franchisors make so that these unfortunate failures will not happen again. If you are a prospective franchisee, you will benefit from understanding the logic behind franchise businesses to aid you in making wise decisions.