
A business reporter profiles franchise folk heroes and offers a complete explanation of how franchising works, how it has developed, and how it figures into the nation's economy
This work investigates the origins, mechanics, and pervasive economic influence of the franchise model within the United States. Stan Luxenberg, a seasoned business journalist, utilizes his professional background to synthesize historical data and corporate profiles. He argues that franchising represents a distinct shift in American commerce, balancing individual entrepreneurship with the standardized efficiency of large-scale corporate systems.
What You Will Find
Scope Limits
Experts recognize this text as a foundational examination of the franchise industry's development in the American economy. Readers frequently note the accessible prose style, which effectively translates complex business structures for a general audience.
Page Count:
311
Publication Date:
1986-08-05
Publisher:
Penguin Books
ISBN-10:
0140077340
ISBN-13:
9780140077346
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