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The Second Edition of Wolvin, Berko, and Wolvin's popular text offers students a look at the total public communication process--public speaking and public listening--emphasizing how these two dimensions interrelate as public communicators shape, present, and receive speeches.
This text investigates the symbiotic relationship between public speaking and public listening as a unified communication process. The authors, Andrew D. Wolvin, Darlyn R. Wolvin, and Roy M. Berko, utilize their extensive academic backgrounds in communication studies to argue that effective public discourse requires a dual focus on both the delivery of a message and the active reception of it. By framing public communication as a reciprocal exchange, the authors provide a structured methodology for students to improve their performance and comprehension in various speaking environments.
What You Will Find
Experts and educators frequently cite this text as a foundational resource for undergraduate communication courses. Readers often note the clarity of the authors' dual-focus approach, which distinguishes this work from traditional public speaking manuals that prioritize delivery over reception.
Page Count:
330
Publication Date:
1999-03-19
Publisher:
Oxford University Press
ISBN-10:
0195329848
ISBN-13:
9780195329841
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