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Why doesn't self-help help? Cultural critic Micki McGee puts forward this paradoxical question as she looks at a world where the market for self-improvement products--books, audiotapes, and extreme makeovers--is exploding, and there seems to be no end in sight. Rather than seeing narcissism at the root of the self-help craze, as others have contended, McGee shows a nation relying on self-help culture for advice on how to cope in an increasingly volatile and competitive work world. Self-Help, Inc. reveals how makeover culture traps Americans in endless cycles of self-invention and overwork as they struggle to stay ahead of a rapidly restructuring economic order. A lucid and fascinating treatment of the modern obsession with work and self-improvement, this lively book will strike a chord with its acute diagnosis of the self-help trap and its sharp suggestions for how we can address the alienating conditions of modern work and family life.
Why does the self-help industry continue to expand despite failing to provide lasting solutions to the personal and professional challenges faced by Americans? Micki McGee, a cultural critic, argues that the proliferation of self-improvement culture is not a symptom of individual narcissism, but rather a structural response to a volatile and competitive economic landscape. By examining the intersection of labor demands and personal identity, she posits that the pressure to constantly 'make over' the self is a survival mechanism for navigating an increasingly precarious work environment.
What You Will Find
Experts in sociology and cultural studies frequently cite this work for its critical examination of how economic pressures shape personal behavior. Readers often note the academic rigor of the text while appreciating its accessible analysis of modern workplace anxieties.
Page Count:
308
Publication Date:
2007-09-01
Publisher:
Oxford University Press
ISBN-10:
0195337263
ISBN-13:
9780195337266
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