Author Description
An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.
Menrva's Summary
THE THESIS
This text investigates the foundational theories and practical applications necessary for effective public relations and communication management in contemporary organizations. Authors Gae Synnott and Joy Chia synthesize academic research with industry-standard practices to provide a comprehensive framework for students. The book bridges the gap between theoretical knowledge and professional execution, emphasizing the skills required to add tangible value to diverse organizational environments.
THE SCOPE MAP
What You Will Find
- International and local perspectives on public relations strategies
- Practical tools and exercises for applying communication theory
- Case studies illustrating real-world industry challenges
- Firsthand accounts from established public relations practitioners
THE AUTHORITY PERSPECTIVE
This text is frequently utilized in undergraduate communication programs as a foundational resource for aspiring practitioners. Experts highlight the balance between academic rigor and the inclusion of actionable, industry-relevant tools for students.
Page Count:
432
Publication Date:
2013-01-13
Publisher:
Oxford University Press
ISBN-10:
0195578600
ISBN-13:
9780195578607
Business
Communications
Public Relations
Management
Education
Communication
Community Tags
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