Author Description

Retail Product Management represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - which more generalist retail textbooks are unable to offer. Designed to be challenging, yet approachable to students, this book links established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. Retail Product Management also offers the following additional features:*chapter introductions and summaries *review and discussion questions*boxed features and illustrative figures*multi-sector mini-cases and three major case-studies*coverage of international aspects of retail product management. _ _ _