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Affordable and fascinating! With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, ESSENTIALS OF BUSINESS LAW is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the context of vivid examples and memorable scenarios. Throughout the text the authors teach by example using activities that enhance active learning by showing you how to think through issues from a lawyer's perspective. No other text is as effective at helping you learn how to apply concepts and contexts in practice, and in teaching you why business law matters not only to your career but also to your daily life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This textbook investigates the fundamental principles of business law and their practical application. The authors, Jeffrey Beatty and Susan Samuelson, draw upon their expertise to present complex legal concepts in an accessible and engaging manner. The book utilizes innovative learning aids, real-world cases, and compelling business applications to illustrate how business law impacts both careers and daily life. It aims to teach readers how to think through legal issues from a lawyer's perspective, emphasizing the practical relevance of these concepts.
The book is presented as an authoritative and accurate resource that is also engaging and easy to read, a combination that suggests it aims to make the study of business law less daunting for students. The emphasis on storytelling, vivid examples, and practical applications indicates a pedagogical approach designed to foster active learning and a deeper understanding of the subject's relevance. This framing suggests the text is well-suited for introductory business law courses where clarity and engagement are prioritized.
Page Count:
1024
Publication Date:
2007-03-13
Publisher:
Cengage Learning
ISBN-10:
0324537123
ISBN-13:
9780324537123
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