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This study investigates the prevalence and impact of Anglicisms within the German business press through a corpus-based linguistic analysis. Rathmann, drawing on his expertise in linguistics and German studies, examines a curated corpus of business publications to identify patterns of English word adoption and their integration into German business discourse. The research aims to quantify the extent of English influence and analyze its implications for linguistic purity and effective communication in the German business world.
This specialized academic work is likely to be of interest to linguists, German studies scholars, and professionals in international business communication. Its corpus-based methodology suggests a rigorous, data-driven approach to linguistic analysis. The focus on Anglicisms in a specific domain indicates a contribution to the ongoing discussion about language change and globalization.
Page Count:
148
Publication Date:
2007-01-01
ISBN-10:
3836418754
ISBN-13:
9783836418751
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