This guide aims to empower consumers to make environmentally conscious purchasing decisions within supermarkets. John Elkington, a noted environmentalist and author, draws upon his expertise to provide practical advice for navigating the complexities of modern food production and retail. The book likely examines product sourcing, packaging, and the environmental impact of various consumer choices, offering a framework for making more sustainable selections.

As a guide from 1989, its perspective on environmental consumerism reflects the understanding and concerns of that era. The book likely served as an early resource for individuals seeking to align their shopping habits with ecological principles. Its focus on practical, actionable advice for supermarket shoppers suggests an accessible approach to a complex subject, aiming to inform and motivate.